What Is SEO Content? A Beginner's Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings.
This beginner’s guide is designed to answer three questions:
1. What is “SEO content”?
2. What types of SEO content are there?
3. What is my SEO content strategy?
If you have any questions about strategies for SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post.
Let’s get started!
To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:
- “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
- By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nother guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content: